To make a campaign email the most attractive, along with high-resolution images, web fonts, and responsive layout, many marketers also use video clips in email marketing nowadays. To understand how you can add a video to your campaign email, first know their constraints on email marketing.
Most email platforms do not support direct video playing. You cannot embed a video clip into an email and assume it is viewable by your recipients. How about adding it as an email attachment?
Most email platforms also set their limits on the maximum size of an email can get through. For example, Gmail’s receiving limit is 50MB, Yahoo is 25MB, and Office 365 is 150MB. Video clips usually have sizes range from tens to thousands of MB. Besides, sending them as attachments is not efficient. With a possibility that they are not watched ultimately, the huge network bandwidth consumption during the email delivery process gets wasted.
While embedding and attaching video clips are not possible, the only solution remains to host them online and link them with your email content. Instead of hosting them in your network or our content hosting storage, you should host them on video streaming platforms such as YouTube and Vimeo.
Hosting on video streaming platforms allow a video clip to be streamed and played progressively instead of being fully downloaded for playing. It gives a faster viewing experience and uses network bandwidth more efficiently.
With SalesCatalysts drag-on-drop editor, you can then use the “Video” content block to add any Youtube/Vimeo content. Provide the video URL, a thumbnail picture of the video with a play sign over it will then be added into the message body for you automatically. When a recipient clicks on it, it takes him to the video streaming platform for immediate playing.