Contact ratings is an indicator that measures the engagement level of contacts in email campaigns, with a range from 0 to 5. This rating helps you identify which contacts are actively responding to your email campaigns and which contacts have not opened your emails for an extended period. By analyzing contact ratings, you can more strategically target different recipient groups with your marketing efforts, thereby increasing efficiency and enhancing interaction with your contacts.
Note: The contact ratings feature is currently available only for users with a total email sending volume of no more than 5,000,000 emails. In the future, we will strive to enable this feature for users with higher email sending volumes.
Contact ratings are calculated based on how contacts open your email campaigns. The mechanism works as follows:
Contact ratings enable you to develop more targeted marketing strategies based on your contacts’ engagement levels. For example:
By effectively utilizing contact ratings, you can improve the overall performance of your email campaigns and drive business growth.
The table below details the contact ratings along with their corresponding open rates and activities, helping you better understand the engagement levels of your contacts. With contact ratings, you can develop more targeted email marketing strategies based on engagement.
| Contact Rating | Open Rate | Contact Activity |
|---|---|---|
| - | Unsubscribed, spam complaints, hard bounces, and other cases where contacts are inactive or have opted out. | |
| - | The last 5 emails were all soft bounces, typically indicating a temporary issue such as the recipient's mailbox being full. | |
| 0% | Default rating, indicating that the contact has not opened any emails. | |
| Between 0% and 25% | Low Engagement: The contact occasionally opens emails but has a low engagement rate, indicating that the appeal of the marketing content may need improvement. | |
| Between 25% and 50% | Moderate Engagement: The contact shows a certain level of interest in the email content and is starting to engage, but there is still room for improvement. | |
| Above 50% | High Engagement: The contact is highly interested in your email campaigns and represents a highly loyal audience that is worth further nurturing and incentivizing. |
Contact ratings are determined based on the activity associated with an email address, rather than being directly tied to a contact's personal profile. Specifically:
This design ensures the accuracy and applicability of the ratings, enabling you to more effectively manage and segment your contacts.
Contact ratings are a powerful tool that allow you to precisely filter and group contacts based on their engagement levels. Here are some ways to use them:
These features allow you to better identify and optimize your target recipient groups, thereby improving the success rate of your marketing campaigns.
Contact ratings are automatically generated by the system based on activity data, and you cannot manually adjust the ratings directly. However, the following actions will affect the ratings:
By understanding and adhering to these principles, you can manage contact ratings more effectively and optimize your email marketing strategy.