Have you ever struggled with the image format to use for email marketing materials? We come across so many images every day, but many of us cannot figure out their image formats and differences. As a campaign email creator, understanding the correct format helps you create images with better quality, smaller size, faster download, thus gives the best user experience and campaign results.
GIF, JPG and PNG, are the three most common image formats used online. Let’s understand their differences:
Another file format to note is Animated GIF which classifies under the GIF format. It is created by stacking multiple images as frames with time delay in-between to give an animation-like effect without any sound. Since most email programs do not support direct video playback or the obsoleted flash format, Animated GIF becomes the only format you can use in email marketing to give an animation-like effect.
Limitations on Animated GIF: