One of the best practices in email marketing is targeted marketing, i.e. sending appropriate information to the specific target. You need to segment your contact database into different contact groups to do this.
With SalesCatalysts, you can mark selective contacts manually and put them into a contact group. You can also create selection criteria like searching and put the result contacts into a contact group.
There are 2 types of contact groups you can build with SalesCatalysts: “Snapshot Group” and “Auto-update Group”.
¶ Snapshot Group
As its name tells, it snapshots a list of contacts. The contact list never gets updated until you change it manually.
¶ Auto-update Group
It auto-updates its contact list by memorizing selection criteria. Whenever used, its contact list gets updated automatically.
Auto-update groups are more used because they require the least daily maintenance. Whenever contacts are imported into the core contact management database, they are put into their corresponding groups automatically.