Groups are a mechanism for classifying contacts based on shared attributes using search criteria or manual selection.
By using groups, you can design personalized messages tailored to the needs and interests of specific audiences, enhancing the precision and efficiency of your campaigns.
Introduces the core concepts of [Snapshot Groups] and [Auto-update Groups], and outlines their differences in maintenance, automated updates, and suitable use cases.
Shared Groups let team members use groups created by others within their own accounts. Unlike [User Connection], you can send campaigns and manage group settings without switching accounts.
Details how to share groups with your team, and how to view and manage access permissions in the [Groups Shared by You] and [Groups Shared with You] tabs.
Covers sending a campaign to both your own and shared groups, highlights merge tag limitations across different databases, explains unsubscribe records ownership, and warns how permission changes affect scheduled campaigns.